Talk with Will Rayner
ITN editor Will Rayner gave a talk over zoom, with regards to TV news and his career.
When it comes to thinking about how the angle that you're taking is new, Will explained that it is hard to come up with a new angle, but the way in which he often works around it is bringing in new people relevant to the story, rewording the news and using new locations. The content remains similar, but the story has a new take on it. When making our news package and live OB, we will think about how the angle that we take is new and different. With regards to our sustainable fashion news package, we will aim to focus on how sustainable fashion is moving forward.
Will emphasised the importance of thinking about what the viewer wants to see. Throughout the pre-production, production, and post-production phases, we will we try to keep in mind what the viewer would want to see. Through doing this, it will hopefully help maintain the viewers' attention and allow for them to properly engage with our content and platform.
Bias was an important topic within the talk. Ensuring that you remain balanced l is of great importance as it helps to avoid legal action and the deliverance of a one-sided narrative. Whilst creating the news packages and news brand, we will aim to follow the news agenda whilst also remaining fair and balanced throughout. In order to help us with this, we will word our script carefully and edit with caution, in a fair manner.
With technology constantly evolving, there are new ways to acquire and use footage. The use of mobile phone footage within the news is an increasingly common occurrence. Will advised that if you yourself are not able to gain the footage needed, whether that be because it endangers your cast and crew or because you cannot travel, mobile phone footage is a great alternative. When using mobile phone footage, it is important to gain permission from the author and give them credit, by doing this, it avoids any legal action being taken.
Will Rayner gave us an interesting insight into what it is like working in broadcast journalism, which I will be taking in to the future. With Will's advise, I will continue to challenge myself and think of different, creative ways of doing things.
Bibliography:
Rayner, W. (2021) Talk with Will Rayner. [Online 12/10/2021]
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