Monday, November 29, 2021

Fiction Adaptation - Workshops

Haiku Workshop


https://youtu.be/f9Hg2Nsgs9I


In order to gain a better understanding of how a poem could be adapted for the screen, we looked at haikus, which are poems that usually follow the pattern of 5-7-5 syllables (Henderson, 1965).

The Haiku I selected out of the ones provided was “Everything I touch” (Issa, s.d cited in Sengstaken, 2021). In my opinion, I believe that this Haiku is about someone experiencing heartbreak, which seems to be a recurring problem for them and they feel as though they are at fault (“Everything I touch…pricks like a bramble”). They have so much love to give, yet it isn’t always reciprocated or gone about in the right way, leaving them heartbroken. I chose to adapt this Haiku onto the screen as I felt that I could do more with this haiku than the other haikus. 


I created a story about a heartbroken woman who feels alone and lost in the world after her heartbreak, but is reflecting upon it and slowly becoming a new version of herself.  


When editing this project, I gathered stock footage and royalty free audio clips from the internet, which I then edited together to create a story that I felt expressed the meaning of this haiku. I chose a mixture of more abstract video clips and naturalistic video clips as I wanted to play around and see how using different types of video could work for my project within the fiction adaptation unit. I selected footage that I felt I could create a narrative with and pieced it together. As I envisioned the woman feeling a sense of heartbreak and loneliness, I placed clips where there was background space and they weren’t as full as the first few pieces of footage. This space creates a sense of being alone, feeling lost in this world, as though the world is empty. 


Within the edit, I envisioned the burning rose from a piece of stock footage, on screen whilst the camera zoomed/moved further away from the rose (the subject). I chose a clip of a rose burning because a rose is often used, particularly by poets, as a symbol of love ( In order to achieve this, I asked a peer to show me how to do it. Due to the scale of the video being too small despite rescaling it, and time limitations, I was only able to zoom out by a small amount. With more time, I would extend the zoom and make it smoother. 


Through participating in this workshop, I learnt how a poem could be adapted into an on-screen visual form. I enjoyed this workshop as I felt as though I could be more experimental than in previous projects through creating a narrative using different clips and a piece of music as the only audio.  If I had more time with this workshop, I would attempt to colour correct the footage so that the colour is consistent throughout. Overall, I was happy with what I achieved within the time given. 



Camera Workshop


https://youtu.be/U9AukkMQEoc


Within the camera workshop, we looked at camera shots and angles. When shooting anything, there should be a motivation behind it, thinking about why you chose that shot and what meaning does it portray. There is always a narrative within a story, however poems are often more open to interpretation therefore, poems can often have multiple meanings and interpretations to them. 


Within this workshop, it was primarily focused on camera angles and different camera shots. We looked at the meaning behind each shot in relation to the viewer. 

In addition to this, we looked at camera movement. One of the things that I learnt was that the use of a tracking and/or dolly shot can accentuate the depth by causing objects to move in relative distance to the camera (Creamer, 2021). 

For one of the shots, I suggested that we use the spider dolly to create a shot of the male subject (George Walters) making it seem that the world was spinning around him and as though we were entering the memories circling within his head. To achieve this, we moved the spider dolly, with the camera on it, in a circle around the subject. By doing this, I then came up with the idea of layering the memories on top of the spinning shot of the male character, creating a montage and giving the viewer an insight into the memories he was thinking about. These memories told a story about the abusive relationship he had with his partner that ended up with him murdering her. The method of montage that I used was tonal as I layered the clips to infer the story of the couple and what happened to them and to create a sense of nostalgia and sadness as the male character is looking back on the events of his relationship and the result of his actions. In addition to this, there is an element of a rhythmic montage as I tried to match up what was happening on  screen with the lyrics of the song (Matrix Education, 2021). 

An issue that we had when using the spider dolly was the surface that we were using it on. The carpet within the building meant that the spider dolly struggled to move smoothly. In order to try and combat this, we had another person helping to push the spider dolly whilst the camera operator operated the camera. When using a spider dolly in the future, I will remember that the floor surface the dolly is being used on is of great importance, particularly in ensuring the stability of the camera shot. 



Figure. 1 Diagram of the spider dolly movement and set up



During the whole process of this project, I will try and aim to think about the camera angles I incorporate into the film and think about the meaning behind them. 


Lighting Workshop

This workshop introduced us to lighting, with an emphasis on experimental lighting. I learnt the terms naturalism (lighting that often tries to use the light around you to create the effect of real light within the shot) and pictorialism (the manipulation of light using mostly non-naturalistic light sources) (Creamer, 2021). 

When partaking in this workshop, we used the naturalistic lighting from the windows and a combination of the natural lighting from the windows and lighting from the led panels when shooting further away from the windows. As we were shooting in front of a window, we noticed that there was a flare on the lens of the camera. In order to try and overcome this problem, we used a piece of polyboard to shade the lens so that the lens flare was avoided. When editing the footage, I noticed that there was still some flare from the lens within the shots by the window. In order to combat this in the future, we will think about how to try and avoid this, possibly shooting at another angle nearby the window. In addition to the polyboard, we also used a gold reflector to reflect some more light onto the subjects, creating a more golden, nostalgic look. 

When shooting away from the window, we used LED light panels as well as the natural light from the window to light the subjects up. 



Figure. 2 Diagram of the set-up for the shot of the actors by the window



Figure. 3 Diagram of the set up for the shot of the actors by the wall


When creating my final project, I will aim to experiment with lighting and think about the meaning behind it. For example, using lighting to create varying levels of contrast and invoke emotions from the viewer. 


Bibliography:

Creamer, S. (2021) Fiction Adaptation Lighting Workshop. [Kent:University for the Creative Arts 18/11/2021].


Didi, L. et al. (2021) ‘The Universality and Variation of Flower Metaphors for Love in English and Chinese Poems’ In: Turkish Journal of Computer and Mathematics Education 12 (9) pp.3359-3368. At: https://www.turcomat.org/index.php/turkbilmat/article/view/5743/4792 (Accessed 25/11/2021)


Fig. 1 Diagram of the spider dolly movement and set up (2021) [Shot Designer, screenshot] (Accessed 04/12/2021)


Fig. 2 Diagram of the set-up for the shot of the actors by the window (2021) [Shot Designer, screenshot] (Accessed 04/12/2021)


Fig. 3 Diagram of the set up for the shot of the actors by the wall (2021) [Shot Designer, screenshot] (Accessed 04/12/2021)


Henderson, H. (1965) Haiku in English. At: https://eric.ed.gov/?id=ED019266 (Accessed 20/11/2021)


Matrix Education (2021) Film Techniques: Montage | How to Analyse Film. At: https://www.matrix.edu.au/film-techniques-montage/ (Accessed 04/12/2021)


Sengstaken, K. (2021) Fiction Adaptation Overview. [Kent: University for the Creative Arts 16/11/2021].

Fiction Adaptation - Sonnets, Decision Making Process, and Poet Research

 Sonnets and Decision Making Process





In order to decide upon the sonnet that I am going to take forward and create visually, I decided to analyse and break down each sonnet. Doing this allowed me to gain a greater understanding of what each sonnet was about. 

I narrowed down the sonnets that I felt spoke to me and then made a final decision from there. The sonnet that I selected was Time does not bring relief (Sonnet II). This sonnet was chosen as I felt I could do the most with regards to this and being able to experiment with it. Using this sonnet, I want to make my adaptation about the impact of sexual assault can have on someone who has experienced it. With violence against women increasingly being a prominent feature within the media, especially since the MeToo movement (Steinberg, 2018), I feel as though it is the right time to make this.


Bibliography:

Steinberg, B. (2018) ‘Media Coverage of Sexual Assault, #MeToo is Rising’ In: Variety 05/10/2018. At: https://variety.com/2018/biz/news/media-coverage-sexual-assault-metoo-1202970077/. (Accessed 25/11/2021)

 Poet Research

With the continuation of gender inequality, particularly in their careers (Atkinson et al., 2020) and the continuing domination in the world of literature by men (Flood, 2013) , I wanted to select a sonnet written by a female, hence the selection of 'Time does not bring relief' (St. Vincent Millay, 1917, cited in Rymer, 2021) by Edna St. Vincent Millay.

Figure. 1 Edna St. Vincent Millay in The Guardian



Edna St. Vincent Millay was an American 19th and 20th Century Poet. Millay won the Pulitzer Prize for her poetry in 1923 (Ong, 2018) and is known for her rebelliousness against the norms and expectations of society. Millay's work was often influenced by her personal life, such as that of her bisexuality, morphine addiction, the loss of her husband, and other goings on in her life (Poetry Foundation, 2021). Due to the topics covered within her work, particularly her work involving feminism and sexuality, Millay was often seen as controversial and it was this controversy that drew people's attention to her work (poets.org, 2021).

Her character and the exploration within her work was another reason behind my choosing of her poem, 'Time does not bring relief' (St. Vincent Millay, 1917, cited in Rymer, 2021)



Bibliography:

Atkinson, C. et al. (2020) 'You Just Had to Get on with it':Exploring the Persistence of Gender Inequality through Women's Career Histories' In: Work, Employment and Society  35 (1) pp.78-96. At: https://journals-sagepub-com.ucreative.idm.oclc.org/doi/full/10.1177/0950017020910354 (Accessed 29/11/2021)

Fig. 1 (2018) Edna St. Vincent Millay in The Guardian. At: https://www.theguardian.com/books/booksblog/2018/feb/22/edna-st-vincent-millay-poetry (Accessed 29/11/2021)

Flood, A. 2013) 'Men still dominate books world, study shows' In: The Guardian 06/03/2013. At: https://www.theguardian.com/books/2013/mar/06/men-dominate-books-world-study-vida (Accessed 29/11/2021)

Ong, A. (2018) 'Edna St. Vincent Millay's poetry has been eclipsed by her personal life - let's change that' In: The Guardian 22/02/2018. At: https://www.theguardian.com/books/booksblog/2018/feb/22/edna-st-vincent-millay-poetry (Accessed 29/11/2021)

Poetry Foundation. (2021) Edna St. Vincent Millay. At: https://www.poetryfoundation.org/poets/edna-st-vincent-millay (Accessed 29/11/2021)

Poets.org. (2021) Edna St. Vincent Millay. At: https://poets.org/poet/edna-st-vincent-millay (Accessed 29/11/2021)

Rymer, M. (2021) Fiction Adaptation Lecture Series. [Kent: University for the Creative Arts 25/10/2021].



Thursday, November 4, 2021

TV News Production - Content Research

 Content Research


Throughout the project, I conducted relevant research to our content. It was of utmost importance to ensure that all information used was factually accurate and was of high credibility. I used the UCA library, where all the sources are credible, various news sites like BBC News, Government websites, academic journals etc. to try and ensure credibility of sources. 


With regards to our live OB news item, we used those who had shared their experiences of being spiked to shape our story. The first-hand experience ensured that we were coming at the story from a more sensitive angle, giving a voice to spiking victims, and not telling their story when we hadn’t had first-hand experience of the subject ourselves. 


I collected facts and figures to inform the audience and hit them with key facts. I found statistics relating to the number of spikings in the UK (Robinson, 2019) and put them into the script. I had to work out percentages when using these statistics so that I could put them into a graphic that had greater relevance, in terms of content, to our piece. I also looked at websites that specialise and deal with spiking such as, the NHS website and drinkaware. 

To provide the sustainable fashion news package with some impartialiity, I looked at the websites of popular fashion retailers, Primark and H&M, collecting information on their company policies when it comes to sustainable fashion (Primark, 2021) (H&M, 2021). With our contributor Trent being in the fashion industry, we were able to gather some of his knowledge and insight into sustainable fashion and include this within our news package. 



Bibliography:


Primark. (2021) Primark reinforces its commitment to environmental sustainability. At: https://corporate.primark.com/newsroom/primark-cares/primark-reinforces-its-commitment-to-environmental-sustainability/n/4f0cae86-6bda-438a-bc52-c6b1e1c09df3 (Accessed 01/11/2021)


H&M. (2021) H&M Spring 2021 Drives Innovation in Sustainability Further - With a Fashion Forward Sporty Minimalist 90s Vibe. At: https://about.hm.com/news/general-news-2021/h-m-spring-2021-drives-innovation-in-sustainability-further---wi.html (Accessed 01/11/2021)


Robinson, B. (2019) 'I collapsed in the street after drink spiking' In: BBC News 27/11/2019. At: https://www.bbc.co.uk/news/uk-50508559 (Accessed 01/10/2021)


TV News Production - Website and Social Media Links

 Website and Social Media Links

Click here for our Website: https://19034087.wixsite.com/up2date



Click here for our Instagram: 

https://www.instagram.com/u2d_news/



TV News Production - Green Screen Workshop

 Green Screen Workshop



In the greenscreen workshop, we had George sit down in front of the greenscreen. The lighting used to light the greenscreen and George were LED light panels. When setting up, we discovered that George’s glasses were an issue as the reflection of the LED panel lights appeared in his glasses. In order to fix that, we had George remove his glasses. We will have to take this into consideration when filming our news items and promo. 


Once we shot a clip of George, we then imported the footage into After Effects. We were shown by technical tutor, Ferg, how to replace the green background with a different background and how to fix the remaining green spill. In order to reduce the spill from the green of the green screen, we used the advanced spill suppressor tool. 


As a result of this workshop, I learnt how to edit a greenscreen background in Adobe After Effects, which I will use going forward when it comes to the editing of our project.


TV News Production - Camera Workshop

Camera Workshop

The camera workshop introduced us to the Panasonic AG DVX200 4K camera.

Figure. 1


When setting up the Panasonic camera, it is key to ensure that you take your time and set up the sound, white balance, exposure, focus, framing, and format (SWEFF2). Ensuring that the time and date is correct is another key aspect of setting up the camera as it allows you to easily find and access the clips that you want when editing your footage. Having the time and date also allows for the logger to accurately log and timecode the footage, making it easier for the editor to find the footage. 

It was suggested that when shooting our news package/live OB, we could record wild track (for example, sounds of the sea, guns firing, cars revving) to dub and cover gaps within the coverage (Moloney, 2021). This is something to think about and potentially carry out when we are shooting our news package/live OB, as it could add more and increase and/or create an emotional connection with the audience. 

Upon viewing our footage, we realised that the audio from the clip mic was too loud. For future reference we will ensure that the person wearing the clip mic will be asked to have a conversation with one of the crew rather than a quick brief few words, which will aim to ensure that the audio is at a good level and isn't too loud. The ideal sound level is within the range of -12db to -20db (Moloney, 2021). Our sound was set to -16db, but we could've gone lower than that so that the incoming audio was quieter.  


Bibliography:

Fig. 1 Panasonic (2021) Panasonic AG DVX200 Camera. [Photograph] At: https://business.panasonic.co.uk/professional-camera/4k/AG-DVX200/Fixed-lens-4K-Memory-Card-Camera-Recorder (Accessed 07/10/2021).

Moloney, F. (2021) TV News Production: Camera Workshop. [Kent: University for the Creative Arts 07/10/2021]. 




TV News Production - Analysis of a News Programme's Branding

 Analysis of a News Programme’s Branding


With Channel 4 News being one of the news platforms to have the highest number of viewers within our target age range of 16-35-year-olds (25%) (Broadcasters Audience Research Board, 2020), I conducted an analysis on Channel 4’s branding.


Channel 4’s branding is incredibly simple, yet effective. A simple number 4 is used alongside a 

Channel 4 news possesses a website as well as various other social media platforms. Channel 4’s logo holds simplicity as it is the number four made up out of simple shapes. When creating our logo, I used simple shapes and ensured that there weren’t too many elements to our logo as to make it more memorable and avoid people being overwhelmed by it. I used bold colours so that the logo would stand out. With global online media consumption doubling in 2020 (Koetsier, 2020), and most news platforms (including Channel 4) using social media and having their own websites, I decided to create a website and social media accounts for our news channel. 


There are often images at the very beginning of Channel 4’s Broadcasts

Within Channel 4’s news programmes, graphics displaying statistics are often used and are either displayed on a screen behind the anchor or as a visual. When editing our project, I will input graphics in as it is a more visual and interactive way of telling a story to an audience, rather than having them watch the anchor the whole time. Hopefully, it will allow for the audience’s interest to be maintained. 


Channel 4 maintain a consistent colour scheme (purple, black, grey, and white) throughout each of their news programmes. This consistent theme allows for the audience’s attention to be maintained and for their focus to be on the news and content at hand rather than being distracted by the colour scheme constantly changing. In response to this, we will keep our colour scheme consistent throughout, maintaining the use of the colours from our chosen colour palette. 


Channel 4 uses a mixture of graphics, images, B-roll, interviews, and the presenter in the studio. Their news programme often starts with an image. Going forward with our news programme, we will look into inputting these aspects into our piece. However, we want to appear more friendly in the tone of our news programme than that of Channel 4’s and have a greater sense of interactivity between the anchor, news programme and the audience. 




Bibliography:

Channel 4. (2021) Channel 4 News. At: https://www.channel4.com/programmes/channel-4-news (Accessed 04/11/2021).

Koetsier, J. (2020) ‘Global Online Content Consumption Doubled in 2020’ In: Forbes 26/09/2020 At: https://www.forbes.com/sites/johnkoetsier/2020/09/26/global-online-content-consumption-doubled-in-2020/?sh=7e4c3af02fde (Accessed 24/10/2021)

TV News Production - Evaluation

 Evaluation

https://youtu.be/iCU6WrlbIY0

https://youtu.be/QVtOkjFNrv0

The task for this unit was to create and produce content for a news channel that you have created, with a live OB news item, a news package, and a promotional video (Turrell, 2021). 

With this project, I wanted to step out of my comfort zone and try out a different role within the production team than my usual role as producer. I discussed the roles within my group and was then made editor. Taking on a role that I have limited experience in was nerve wracking, but it allowed me to learn and develop new skills that I would’ve otherwise not learnt.


As editor, I was in charge of editing the whole project (the live news item, the news package, and the promo). This was my first time editing a project using both Premier Pro and After Effects. I used Youtube tutorials to help me learn along the way and had to play around with the software to achieve the finished product. It was a process of trial and error. 


When filming our news anchor pieces, the reflection of the LED light panels appeared in Ryan’s (the anchor) glasses and the shadows of his glasses under his eyes were distinct. In order to try and deal with this, we moved the lighting panels above Ryan’s head. This didn’t wholly fix it, but a slight difference was made. For future reference, we will aim to take this into account so that we can try to avoid it. 


Whilst filming the promo, we realised that the script that was written didn’t sound completely natural so, we edited it whilst filming. This allowed for the promo script to make more sense and allowed for a greater interactivity/connection with the audience. Upon editing the promo, I had to refresh my memory on how to replace a greenscreen with a background. I used a video on Youtube to help me with this process (Ignace, 2019). To fix the issue of the remaining spill from the greenscreen on Ryan, I used the advanced suppressor tool, which helped tidy this up. When exporting the footage, we realised that there was an issue with a cross fade I had used when editing the main video in Premiere Pro and the masking I had done in After Effects. To solve this issue with the limited time we had, Heather White and I put a dip to black transition in between to get rid of this. When editing the promo, I also learnt how to input social media links into the video. I played around with the graphics and eventually worked out how to do this. Through editing the promo, I gained the knowledge of replacing a greenscreen with a background in After Effects, using the keying tool and learning how to input social media graphics into a video clip.

Figure. 1 U2D News Promo


When it came to the graphics, I struggled at first. The graphics that I found most challenging to input was the one that involved the statistics of spikings in the UK. I had to edit percentages, different axis and input various data information in order to create it. After much patience and determination, I learnt how to input and edit graphics into our project. 

Figure.2 U2D Fashion Retailer Quote Graphic

Figure. 3 U2D Live OB Reporter

Figure. 4 U2D Spikings Statistic Graphic


With our news platform, we wanted to ensure we had some diversity within our piece. Our aim was to include at least one woman within our piece. 

With coverage on violence on women prominent within the media, particularly with the rise in spiking cases at the minute, it was fitting that the story on spiking be told by women, from a woman’s perspective, hence our decision for a female news anchor to accompany our female-led spiking items. 


When editing the sustainable fashion item, I struggled to structure it as we couldn’t get a contributor that we wanted (Primark), so we were missing a chunk of our script. There was also no storyboard, meaning I found it hard to find to understand what vision the director had in mind for the story and the piece lacked an arc. Thinking on our feet, Heather White (Producer) and I decided to get Ryan to record various voice overs to place into the item and also inputted stock footage and graphics. By doing this, we were able to piece together and recover the narrative. 


Throughout the whole editing process, I was ensuring that I responded to the feedback provided by Beth Turrell. Beth’s feedback provided an outsider's perspective and allowed us to see the project in a different light. As it’s your piece of work, you have a subjective opinion, so gaining Beth’s insight gave us a sense of objectivity towards our piece. Through this, we were able to make most of the changes suggested.

Figure. 5 Beth Feedback Notes 1

After filming the sustainable fashion interview with Trent, Beth mentioned to us that Trent’s background was not the best and appeared to potentially give him less credibility as an artist. The reason behind us not taking Trent’s background into consideration was that we wanted to make him as comfortable as possible. We did ask him to close his curtains so that he was visible and not hard to see because of the light. However, going forward, we will always aim to take the background of any contributor or talent into account, whilst trying to maintain their comfort. 

With regards to the background of our anchor, I would use the green screen room next time. The background we used was not brilliant, it was very dark and the room looked quite institutional-esque, not what we were going for. 

In the background of Jade’s interview, there was a sign displaying  “don’t worry, be happy”. Due to the severity and seriousness of the story, Beth fed back to us that it appeared to be making us seem flippant. In response to this, Heather and I blurred out the writing on the sign in Premier Pro. 

Figure. 6 U2D News Jade Rogers Interview


Figure. 7 Beth Feedback Notes 2

With the spiking story, we received the feedback that there wasn’t much purpose why Will was specifically chosen as a contributor, with this in mind, Heather and I went back and watched Will’s interview again and changed the footage that we had in the edit for other moments within Will’s interview. We gave Will more of a purpose within the story, getting a pub manager’s perspective on the spiking situation and giving the story a bit more of an arc in terms of what action is being taken with regards to the situation. After facing rejection from multiple pubs and clubs when finding contributors, we were grateful that Will Gentry had agreed to be interviewed. We wanted to include a pub or club’s perspective to avoid bias. When receiving feedback about Will as a contributor from Beth during the rough cut viewing, I reflected upon this and voiced that we could’ve used Labour MP for Balham, Furzedown, Earlsfield, and Tooting, Dr Rosena Allin-Khan, who started a petition calling for local businesses to act now and make changes in response to the rise in spiking cases and violence against women (Allin-Khan, 2021). However, going forward, I will think about the purpose  of contributors in terms of development being shown within the story. 

Figure. 8 Beth Feedback Notes 3


When filming the anchor pieces, we used the autocue, allowing for the anchor to deliver their lines more fluently. 


Due to the time constraints of this project and the amount of footage that we had captured, I had to cut down the footage and leave out bits of footage that we wanted to include. As a result of this, I learnt about the process of carefully selecting footage in order to build a clear narrative that had a sense of fluidity. 


As a result of editing this project, I now know how to input graphics into Premier Pro and change a greenscreen background in After Effects, amongst other things. I will take the skills that I have learnt into future projects, and continue to develop them. 


Next time, I will ensure that the background is carefully thought about so that it is more visually pleasing to the audience. This unit has helped me to gain a greater knowledge and understanding of how to use software such as Adobe Premiere Pro, Adobe After Effects, and Adobe Illustrator. Going forward, I will continue to try and develop my editing skills. I thoroughly enjoyed learning how to input graphics into Premiere Pro. 



Bibliography:

Allin-Khan , Dr R. (2021) Safe Space Campaign. At:https://www.drrosena.co.uk/safespace.html (Accessed 04/11/2021)

Fig. 1 Potter, Elsie. (2021) U2D News Promo [After Effects, screenshot] (Accessed 04/11/2021)

Fig. 2 Potter, Elsie. (2021) U2D Fashion Retailer Quote Graphic [Premiere Pro, screenshot] (Accessed 04/11/2021)

Fig. 3 Potter, Elsie. (2021) U2D Live OB Reporter [Premiere Pro, screenshot] (Accessed 04/11/2021)

Fig. 4 Potter, Elsie. (2021) U2D Spikings Statistic Graphic [Premier Pro, screenshot] (Accessed 04/11/2021)

Fig. 5 Potter, Elsie. (2021) Beth Feedback Notes 1. [Photograph, portrait] In possession of the author: Rochester (Accessed 04/11/2021)

Fig. 6 Potter, Elsie. (2021) U2D Jade Rogers Interview [Premiere Pro, screenshot] (Accessed 04/11/2021)

Fig. 7 Potter, Elsie. (2021) Beth Feedback Notes 2. [Photograph, portrait] In possession of the author: Rochester (Accessed 04/11/2021)

Fig. 8 Potter, Elsie. (2021) Beth Feedback Notes 3. [Photograph, portrait] In possession of the author: Rochester (Accessed 04/11/2021)

Ignace Aleya - How To Green Screen Removal Like a Pro in After Effects Tutorial (2019) [Online Video] At: https://www.youtube.com/watch?v=QTh2CWXzOH4 (Accessed 02/11/2021)

Turrell, B. 2021 TV News Production Handbook. Kent: University for the Creative Arts. (Accessed 04/11/2021)

TV News Production - Branding

Branding

When in the ideas lab, we decided upon a colour scheme that we would use for our news brand. 

With the chosen colour scheme, I then went on to design the logo. 
Figure. 1 Cheerful Citrus Colour Palette

Rather than find a pre-made logo online, I decided to challenge myself and create a logo from scratch, which I did through the use of Adobe Illustrator. As I had never used Adobe Illustrator before, I struggled to navigate it, leading me to have to use a tutorial. I used basic shapes and put them together in order to create a fully formed logo. With our news platform/brand being called UP2Date News, I decided to include an arrow pointing upwards within the P of the logo. Upon feeding back the first logo to my group, it was suggested that I add orange into the logo, which I then did in the centre of the logo. I also added a slight orange glow to the outer ring of the logo. 





Figure. 2 Up2Date Trial Logo (2021)

Figure. 3 Up2Date Logo (2021)
Once the logo was created and approved by my peers, we created pages on various social media platforms. Ryan Perry created an Instagram page, whilst I created a Twitter and Facebook page. The reasoning behind creating social media pages on Instagram, Twitter, and Facebook is that they are the three most popular platforms used for news consumption in the UK (Ofcom 2021). In addition to this, 73% of adults consume their news online (Ofcom, 2021). Through creating social media pages, it adds a sense of connection as it allows for further direct engagement with the consumers. 


Bibliography:
Fig. 1 Stitch Palettes (2019) Cheerful Citrus Colour Palette. [Photograph] At: https://stitchpalettes.com/palette/cheerful-citrus-spa0155/ (Accessed 07/10/2021)
Fig. 2 Potter, E. (2021) Up2Date Trial Logo. [Logo] In possession of: the author: Rochester. 
Fig. 3 Potter, E. (2021) Up2Date Logo. [Logo] In possession of: the author: Rochester. 
Ofcom. (2021) News Consumption in the UK. At:https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/news-media/news-consumption (Accessed 07/10/2021)