Second Ideas Lab
Within the second ideas lab, the primary aim was to try and move forwards with our news package.
Upon reflection, we came to the conclusion that we should change our initial live outside broadcast (OB) from the pressure on emergency services/the NHS to the subject of drink spikings. We decided to move away from our initial idea as we felt that it was less relevant to our target audience (16-35-year-olds). In a survey conducted in England from April 2017- March 2018, it was found that those aged 16-44 were more likely to visit a club, bar, and/or pub (Statista, 2018). In addition to this, between 2015-2019, 2,840 incidents of spiking were recorded by UK police forces, with roughly 2,419 being those aged under 40 (Robinson, 2019). These figures show that this is an issue that primarily affects our target audience, therefore making it relevant. We also consulted our peers, who fit within our target age bracket, with regards to their opinion and it was expressed that they'd be more likely to view and interact with the drinks spiking story. This allowed us to to make our firm decision and move away from our initial story idea.
When feeding back to Beth with regards to the sustainable fashion story we were made to question what would enable us to present the story with a new angle. In response to this, we came up with the notion of what does sustainable fashion and the rise of it mean for sustainable fashion, in addition to the evolution of sustainable fashion. When thinking about the spiking story, it was decided upon looking at the fact that spiking continues to occur and hasn't changed much within 20 years. In addition to this, the considerable use of social media within todays society means that there are a substantial number of clips circulating and gaining large amounts of attention surrounding the topic of spiking.
Within this ideas lab, we allocated roles to each individual in our group. As there are four of us within our group, we have had to double up on roles. I have taken on the roles of editor, script writer, graphics designer, and promo. Heather White is taking on the roles of editor and director, Ryan Perry news anchor, script writer, graphics designer, and promo, and Ethan Tombs producer and promo.
With our stories/components decided upon, potential locations were thought about. The current potential locations are outside Tap n Tin nightclub (Chatham), the student bar at the Universities of Medway, outside a local pub, and UCA. We also considered the various clips/B-Roll that could be included within our packages, for instance, clips of glasses, footage from a primary source etc.
Keeping in mind that our story about spiking is a sensitive topic, which could potentially effect both the audience/consumers and ourselves, we decided upon including information to direct the audience/consumers towards help and support they could get if effected by the issues raised within the news story.
When finding contributors, we are going to put a message out on social media to try and get in contact with those who are relevant to our stories.
Going forward, we need to work on promo and branding for our news package. I will have a go at designing a logo with similar colours to the colour palette that we have decided upon.
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| Figure. 1 Cheerful Citrus Colour Palette (2019) |
Bibliography:
Fig. 1 Stitch Palettes (2019) Cheerful Citrus Colour Palette. [Photograph] At: https://stitchpalettes.com/palette/cheerful-citrus-spa0155/ (Accessed 04/10/2021)
Robinson, B. (2019) 'I collapsed in the street after drink spiking' In: BBC News 27/11/2019. At: https://www.bbc.co.uk/news/uk-50508559 (Accessed 01/10/2021)
Statista. (2018) Share of adult population going to pubs, bars or clubs as a free time activity in England in 2017/18 by age. At: https://www.statista.com/statistics/557584/going-to-pubs-bars-clubs-by-age-uk-england/ (Accessed 01/10/2021)
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