Analysis of Relevant Live News Item
BBC News, Sky News, and Channel 4 News have the highest number of viewers within our target age range (16-35), with BBC News having a yearly average of 16% aged 16-44, Sky News 17%, and Channel 4 News 25% (Broadcasters Audience Research Board, 2020). With these statistics in mind, for the live news item analysis, I decided to analyse a live news item produced and broadcast by BBC News.
At the outset of the BBC News live news item, the news anchor is shown on screen giving a brief summary of the story, with an image relevant to the story (of the sex trafficker and musician, R. Kelly) and graphics in the background. This allows for the audience to gain a visual of who the story is about (Turrell, 2021). When creating the content for our news package and live OB, we will aim to input images relevant to our news story in the background of the camera shots with the anchor on screen and/or as B-roll clips in order for the audience to have a visual understanding of the content the story entails.
This news story allows for an emotional connection with the audience, serving its function (Turness, 2007:20 cited in Hudson and Rowlands, 2007:20). It causes them to be both shocked by the actions carried out by R. Kelly, whilst also holding onto a sense of hope and justice that he has been sentenced for his actions.
Including a live outside broadcast (OB) within the news story provides a greater sense of involvement and audience engagement as the reporter is bringing the audience along with them into the action (Thompson, 2007:250), often fixing and maintaining their attention on the story at hand. As a result of this information, we will be including a live broadcast in one of our news packages. With our audience being of a younger generation (16-35-year-olds), they are consuming media at a faster pace, meaning that the media industry is having to work at a faster pace (Mulligan, 2017).
The news story seems to have been put sequentially, documenting the rise and fall of R Kelly. Towards the beginning of the item, the audience is shown archival footage of R Kelly's "I Believe I Can Fly" music video (Kelly, R. 1995, cited in BBC News 2021). This sequentiality allows for the audience to be taken on a journey, watching his career and life unfold as a result of his actions and the justice the victims managed to achieve. This allows the audience to feel involved and provides them with an insight as to who R Kelly really was and is.
To help aid the audience into visually imagining the scenes inside the courtroom, cutaways of the courtroom sketches from the trial and conviction were used. Visual aids are incredibly vital when telling a story, as Lankow et al. said, "visualization allows us to immediately comprehend a message" and makes things, like media content, more "memorable". With this in mind, images and visual aids such as B-roll, will be included in both our live OB news item and our news package.
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Figure. 1 Courtroom Sketch of the Courtroom in R Kelly Trial (2021) |
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Figure. 2 Courtroom Sketch of R Kelly in Court During Trial (2021) |
A medium, eye-level shot is the most commonly occurring shot throughout this news item, in both the OBs and in the studio. This allows for a sense of emotional connection and intimacy with the audience, creating a sense of empathy and shock. The audience feel as though they are a part of the story and involved in some way, allowing for audience engagement to be maintained. When shooting our news items, it is important that we try to put into practice the use of medium shots to engage the audience.
Rather than the news story being primarily voiced by the anchor and reporters, the story is guided and directed by the victims, focusing on their voices being heard. The emphasis on the story being voiced by the victims of R Kelly is confirmed at the end of the story, when Nada Tawkif (the reporter) says "for decades, these black women kept asking when they would be heard, when their voices would matter". It produces a sense of gratification and hope for the audience that the victims' voices were finally heard and that some justice was gained from their fight. In addition to this, Through having the story guided by the victims and their voices, it creates a sense of intimacy and allows for an emotional connection to be created with the audience. With the sense of hope created, it also allows for a lighter finish to a challenging news story. The live news item is then concluded with the anchor thanking the reporter and moving on to the next story. The anchor's role is to bring the news programme together, anchoring the programme (Turrell 2021).
The content of this live news item is incredibly sensitive and looks to give a voice to R Kelly's victims. With our live news item story being about the sensitive topic of drinks spiking, it is important to keep this in mind. The interviews conducted will be led by the interviewee (a victim of spiking) so that they are given a voice and their experience isn't being taken away from. We will also include information about where viewers can go to if they have been affected by any of the issues raised/content covered.
This news item gave voice to the victims or R Kelly. Through the use of visuals, as well as audio, it delivered an important story to the audience, keeping them engaged throughout the news item.
Bibliography:
Bailey, K. (2017) 'Gen Z Meet the Young Millennials' In: Media Insights and Decisions In Action 06/2017. At:https://www.bpi.co.uk/media/2857/bpi-era-insight-session-gen-z-meet-the-young-millenials-jun-2017.pdf (Accessed 18/10/2021)
BBC News at Ten (2021) [Television Programme] BBC One 27/09/2021. At: https://learningonscreen.ac.uk/ondemand/index.php/prog/188E6503?bcast=135349241 (Accessed 11/10/2021)
BBC News at Ten - R Kelly Coverage (2021) [Television Programme] BBC One 27/09/2021 At:https://learningonscreen.ac.uk/ondemand/index.php/prog/188E6503?bcast=135349241 (Accessed 11/10/2021)
Broadcasters Audience Research Board. (2020) What People Watch: Age Profile of news viewing. At: https://www.barb.co.uk/trendspotting/what-people-watch/what-people-watch-edition-4/ (Accessed 06/10/2021)
Fig. 1 Courtroom Sketch of the Courtroom in R Kelly Trial (2021) [Television Still, Online] In: BBC News at Ten. London: BBC. At: https://learningonscreen.ac.uk/ondemand/index.php/prog/188E6503?bcast=135349241 (Accessed 11/10/2021)
Fig.2 Courtroom Sketch of R Kelly in Court During Trial (2021) [Television Still, Online] In: BBC News at Ten. London: BBC. At: https://learningonscreen.ac.uk/ondemand/index.php/prog/188E6503?bcast=135349241 (Accessed 11/10/2021)
Hudson and Rowlands. (2007) The Broadcast Journalism Handbook. (2nd edition.) London: Routledge. At:https://www.taylorfrancis.com/books/mono/10.4324/9780429021404/broadcast-journalism-handbook-gary-hudson-sarah-rowlands (Accessed 06/10/2021)
Lankow, Ritchie and Crooks (2012) Infographics: The Power of Visual Storytelling. (1st ed.) New Jersey: John Wiley & Sons Incorporated. At:https://ebookcentral.proquest.com/lib/ucreative-ebooks/detail.action?docID=882721&pq-origsite=summon (Accessed 18/10/2021)
Thompson, Hudson and Rowlands. (2007) The Broadcast Journalism Handbook. (2nd edition.) London: Routledge. At:https://www.taylorfrancis.com/books/mono/10.4324/9780429021404/broadcast-journalism-handbook-gary-hudson-sarah-rowlands (Accessed 06/10/2021)
Turrell, B. (2021) TV News Production Lecture Series. [Kent: University for the Creative Arts 28/09/2021].